Because smart data can save the world.

Ricardo Díez

Chief Analytics Officer

Ricardo Díez is in charge of AnalyticsTown’s analytical and measurement project management vision, as well as the implementation of new technologies to squeeze the knowledge that is found in large pieces of data, making them easy to access and simple to understand for a better decision making.

Huge fan of Analytics, SEO and Inbound Marketing, Ricardo is the first person of Guatemala certified as Google Analytics IQ of Google. Some of his specialties are the followings:

  • Digital Analytics & Business Intelligence
  • Predictive Analytics
  • Online Dashboards
  • Attribution Modeling
  • Analysis based on Algorithms
  • Inbound Marketing Automation
  • SEO
  • Training of specialized teams both in-house, in-company or in open talks with universities
  • Exhibitor, author and certified trainer

Ricardo is happily married, and spends his time between AnalyticsTown, education and the publication of books and articles related to Business Intelligence.