The Analytics branch focused on the user experience is called UX Analytics. With it, it is possible to identify the problems and opportunities that an interface has in order to promote the fulfillment of objectives by making navigation easier for the user
To start working on UX Analytics, you need to be clear about both UX concepts and best practices, as well as Web Analytics concepts and best practices. With this complementation, it is possible to begin analyzing the information and, from there, to make decisions to solve specific problems.
UX Analytics pursues the following objectives:
Identify problem areas of a website
Show how and where users get involved with the website
Identify and measure the outcome of any design improvement
Some of the services we provide from UX Analytics are:
Heat maps to understand how users interact with the website or app
Interaction flow analysis
Non-invasive qualitative and quantitative online surveys
A/B Test and Content Experiments
Improve user experience and make your online channels friendlier
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